Day: July 27, 2022

Snus has become increasingly popular in recent years, just have a look at the different social media channels and you’ll see there are tons of forums, fanpages, information websites etc.

Here is a short history background of snus

It all started in the 1400’s in the Caribbean, spread to France and then to the rest of Europe.

Snus was something used by the upper-class, very trendy at the time. In Europe it spread through Scandinavia and in 1700 the tobacco industry was already established and successful in Sweden. Many famous Swedish snus brands find their origin in the years 1800-1900.

In the 20th century snus started spreading in America, nowadays snus is popular in Asia and Africa as well. A reason for that is probably the urge to stop smoking and snus can be helpful with that. 

Snus In Europe

There are strict rules and restrictions regarding the import and sales of tobacco. Did you know that Sweden is the only country in Europe where selling snus is legal? Or that in Denmark only the sale of Loose snus is allowed? In Iceland and Singapore Snus is not allowed at all. And in Norway, the snus needs to look neutral, with no snus labeling.

Since the sales of snus is so problematic in the E.U., snus manufacturers are looking into other markets like the U.S., Africa and Asia.

Norway is not part of the E.U. so snus is not prohibited there but as written previously, the snus needs to look neutral (no logo, pictures etc).

According to some data, the use of snus in Norway has increased and the use of smoking cigarettes has declined.

This trend is similar in Sweden.

Snus lovers in the E.U. (besides Sweden) or Canada have a hard time purchasing their beloved snus.

Countries continue to impose stricter rules and it is not clear why they keep on doing so since snus is a healthier alternative to classic cigarettes.

Snus in the UK

Snus is very popular in UK, It’s why Snus UK is a very hot subject espcially since the Brexit.

Snus is not legalized in the U.K. but anyways many U.K. citizens are able to purchase them.

It became immensely popular mainly due to the influx of Scandinavian soccer stars, who continued using their beloved snus while playing in the premier league.

Nowadays nicotine pouches are trendy in the U.K., this precisely because of the non-legal status of tobacco snus. Nicotine pouches are tobacco free portions. Unlike tobacco snus, Nicotine pouches are white in color and therefore leave less stains or dirt behind on clothes/teeth.

They are chemical snus, created as an alternative to tobacco snus and are more accessible in the U.K. They still contain nicotine so you will still receive your nicotine shot.

More info about nicotine pouches can be found on our website, check out amazing brands like ZYN, White Fox, Velo and many others!

Snus markets worldwide

The biggest snus market is Europe, thanks to Scandinavia consumers of course.

A fast growing snus market is the Middle East and also Africa. Snus consumption is about to increase in the region in the coming years.

People look for smoking alternatives and find them with snus/nicotine pouches.

Lyft and Now Velo are very popular Nicotines Pouches Brands especially with the Lyft Freeze X- Strong that become the Velo Freeze X-Strong

It’s safe to say that these products are considered as “reduced-risk” products. Products that keep you from harms way in the sense that you get your nicotine hit but you don’t inhale the cigarette smoke which is most detrimental.  These products are considered alternative tobacco and nicotine products, they permit the consumer to enjoy the intake of nicotine all while reducing the risk of damage to his health. There has been a strong surge of development and commercialization concerning these types of products; unlike the traditional snus which was streamed in the 18th century, all white pouches as well as nicotine pouches are more of the recent decades. 

All of this to say that, in this area of “reduced-risk” products … alternative tobacco and/or nicotine products we want to give you some content about some products in particular, these being EPOK, LYFT and VELO.

First and foremost it is important to know a little about the who concerning these products, their manufacturer is British American Tobacco (BAT). This company has been around since 1902 initially manufacturing and selling cigarettes and later other tobacco and nicotine products. BAT’s headquarters are in London, UK and is considered one of the largest manufacturers of tobacco products in the world.

The Snus a more healthy product

They started dabbing into the snus market in 2005 and quickly understood that getting into this market would be quite beneficial. “Creating a better tomorrow” they called it, addressing this slogan to the tobacco/nicotine consumer who is looking to use a “healthier”, “reduced-risk”, product.

After many ventures in the snus market, in 2017 when BAT bought Winnington AB they added EPOK to their repertoire. EPOK was reputed as a “healthier” snus, it was called a ALL-WHITE snus.

And Snus become Nicotine Pouches

This type of snus is a particular blend of natural fibers and tobacco making the pouch completely white and resulting in a low drip product. The technology behind the manufacturing of this ALL-WHITE pouch was very precise and researched so that they could provide a “high-quality healthy snus “ to snus consumers. That being said EPOK was very well received by snusers and was one of the favorite of its kind for as long as it lasted. Later on, EPOK was no longer being manufactured and was replaced by LYFT. This product is considered as nicotine pouches by definition, it contains no tobacco made out of natural fibers and of derived or synthetic nicotine. LYFT is a very successful nicotine product, it is the go-to product when looking for nicotine pouches. The consumer is provided with an array of flavors and strengths. It is the perfect replacement for EPOK and maybe an even better version. You may ask yourself by now, have they changed the product now that LYFT has been replaced by VELO ? What the deal with that ? Well it is quite simple actually, LYFT and VELO were simultaneously introduced to the market, however, LYFT to the European market and VELO to the US market. Seeing that both brands had an ample effect in both markets, BAT was brought to the decision of making a global brand and picking one of the brand names to represent both.

So much for keeping things simple ! There are constant changes in this industry, things are always shifting and products are always being introduced. This article about theses products in a small testimony of this but one thing is for sure all these changes and shifts are done for the utmost satisfaction of the consumer.