The Beginning of Skruf and Knox Snus
In 2002, Skruf Snus AB was born out of the vision of two friends. The company initially aimed for the premium snus market with its first offering, Skruf Original, a unique rose-oil-flavoured product launched in 2003. With an eye on market diversity, Skruf set out to create an affordable yet rich in flavour brand. Their strategy saw a significant boost in 2005 when the Imperial Tobacco Group acquired 43.5% shares in Skruf Snus, unlocking a treasure trove of resources.
The Arrival of Knox
After a lengthy and meticulous research and development phase, Knox Snus was unveiled in 2006. As Frida Lagerdahl, Skruf’s marketing manager, pointed out, the delay was a strategic choice to ensure uncompromised quality. Despite being a budget-friendly brand, Knox did not skimp on quality, earning a notable place in the snus industry.
Knox’s Unmistakable Flavor Profile
Knox Snus distinguishes itself with a strong citrus aroma complemented by floral tobacco notes and traces of spices and herbs. Its taste, somewhat reminiscent of a subtler version of Skruf Original without the rose oil, offers a robust and enduring flavour experience.
Striking the Perfect Balance
Skruf Snus AB, known for its high-end offerings, proved its mettle by launching a value brand without compromising taste. The decision to emphasize quality in Knox’s development led to a richly flavoured, budget-friendly product. With Knox’s range of nicotine strengths, consumers can find the perfect match for their needs.
A Taste for Every Snus Enthusiast
Knox offers a unique blend of smooth tobacco flavour, floral undertones, and citrus hints. This mix creates a well-rounded and enduring taste that appeals to all snus fans, irrespective of their budget. Thus, every product in the Knox line, be it Knox Original, Knox Portion, or Knox Loose, serves as a high-quality alternative to more expensive snus brands.
Today, Knox holds its place as Sweden’s second-largest snus brand. It’s available in various forms, including portion, strong portion, white portion, loose, strong white, and blue white, each with a distinct classic tobacco flavour.
Knox – A Harmony of Price and Flavor
Knox has debunked the common misconception that a lower price means lower quality. By focusing on essentials and traditional Swedish flavours, Knox offers a reasonable price without compromising on taste. This minimalist approach is also reflected in Knox’s packaging—a sleek black can adorned with gold or silver accents.
The Knox Experience
A can of Knox welcomes you with a robust tobacco scent, accentuated by hints of citrus and a touch of sweetness. Placing a pouch in your mouth unveils a balanced flavour profile. Knox is available as Original Portion, Loose, White Portion, and also in stronger versions of Original and White Portion. Whether you’re seeking a snus shop in the UK, hunting for snus in the USA, or anywhere else in the world, Knox offers you a world of choices.